By: Francina Smit
Many people running legitimate home based businesses are worried about whether or not they will be able to continue selling products and services as ways to make extra income. It is also true that an economic crisis offers both dangers and opportunities. Legitimate home based businesses that go to the trouble to find out what the wants and needs of their customer base are, will surely prosper in uncertain financial times. Because of the interactive nature of the Internet it offers many opportunities for online marketers to get to know their customers and website visitors, learn what they want and respond to their needs by engaging them in a friendly, informal dialogue that develops into a relationship of trust which will eventually lead to ways to make extra money. For example, you can invite people to comment on your blog posts and then respond with follow-up comments to build relationships. Another option is to participate in forums that attract your target market. Social network marketing sites, email, instant messaging and Skype all offer the Internet marketer opportunities to communicate with clients of legitimate home based businesses at various levels of intensity in order to discover where they are coming from and build rapport with them. The key is to build trust by listening and then following up with products and services that meet their needs at prices that suit their pockets. Remember, it takes time to build trust. Trust is a two way process that is both rational and emotional. You cannot win a prospect's trust without putting in some preliminary spadework. Rushing at them with products first is not one of the greatest ways to make extra money.You can get to know your target market better by setting up online surveys and offering visitors incentives to fill it out. Online surveys are inexpensive or even free to set up and run and are therefore a great way to take full advantage of the interactive nature of the Internet. You can use online platforms such as Surveypro.com or Surveymonkey.com to set up and manage your survey form. You can use a customer survey to find out about your customers' impressions of the products or services you offer on websites for legitimate home based businesses. Another approach is to keep the survey focused firmly on the customer. Either way, make sure you have a clear focus from the beginning so that everybody knows why they are taking the survey. Offer your prospective survey takers an incentive to do the survey such as a free report or ebook that can be downloaded on completion. Keep the survey short, invite "yes" or "no" answers by asking closed-ended questions, include some multiple choice questions and assure participants that any private information they give you will remain confidential. Be sure to look out for surprises and trends when looking over the results. Publish the results of the survey on your website or blog and invite comments. The whole process of survey taking and reporting should be treated as a trust-building exercise and an opportunity for increased interaction with your client base and therefore increased online earning. You can more closely match the products and services for prospects of legitimate home based businesses by running a successful survey campaign to find out what their needs are exactly. So, in times of recession, a customer survey is an excellent tool for building stronger ties with your target market, winning the trust of your clientele and finding ways to make extra money in the midst of recession.
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